Visual Communication Designer Emily Kim
A purpose-driven designer creating inclusive, strategic visuals for public impact.
Inclusive | Strategic | 8+ years | Visual Communication
Campaign & Public Engagement
Design that inspires, educates, and connects with people. These works focus on storytelling and campaign visuals designed for public engagement and community-focused events, including motion graphics and branded narratives.
1. Seoul Smart City Info Video
1. Problem Definition
The original campaign, developed over a decade ago, featured outdated visual styles and technical jargon that alienated the general public. The design lacked consistency and was not inclusive of citizens unfamiliar with tech-driven terminology.
2. Research
Reviewed archived campaign posters and public materials from Seoul city. Analyzed smart city campaign designs from cities like Toronto, Helsinki, and Singapore. Studied visual communication strategies for public engagement, focusing on clarity, iconography, and universal design.
3. Insights
Citizens need to feel the benefits of technology, not just read about them. Trust, familiarity, and accessibility must be the visual priorities — not tech complexity. Multilingual and multicultural inclusivity is essential in large cities like Seoul.
4. Design Solutions
Created a new key message: “Technology that lives close to you.” Introduced a system of simple icons and warm color palettes to convey complex services intuitively. Designed for multilingual scalability and easy print-to-digital adaptation.
5. Outcome
Developed a flexible poster system adaptable for both public signage and digital banners. Hypothetical user feedback indicated increased clarity and stronger message recall. This design framework can serve as a future guideline for smart city campaigns globally.
Seoul Public Information Video Awarded 2nd place in a Seoul City design competition, this animated video introduces smart city initiatives through accessible storytelling. Designed for display on urban digital billboards, the piece explains how citizens can interact with emerging technologies in everyday life. Visual language was designed to be friendly, futuristic, and easy to understand.
A redesign of Seoul’s “Ubiquitous City” (Seoul Smart City Info Video) campaign to enhance accessibility, clarity, and public engagement through modern and inclusive design.
2. SAIT Centennial Motion Graphic
Commissioned by SAIT for their 100th anniversary, this 100-second motion graphic was showcased at the official 100th years anniversary ceremony. The visual theme followed a narrative arc through past, present, and future. Using soft transitions and hand-drawn style effects, the animation built a warm, meaningful brand connection and invited reflection.
3. LEGO Stop-motion Campaign
“The Legend of the Bunny Phantom” is a stop-motion animation selected for the 2017 Calgary International Film Festival. It was featured in the Frame By Frame showcase as one of only two Canadian shorts in its category.
The animation blends storytelling and character-driven humor to convey brand personality and emotional connection — techniques commonly used in public engagement campaigns. I was responsible for the facial animation work, using Blender and Adobe After Effects to enhance expressive detail.
4. Data-Driven Visual Posters
Created multiple standalone infographic posters based on distinct topics, as part of a collaborative assignment. I was responsible for research, visual development, and 3D rendering using 3ds Max, Cinema 4D, and Photoshop. Each design aimed to present complex information in an accessible and visually compelling way.
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