Visual Communication Designer Emily Kim
A purpose-driven designer creating inclusive, strategic visuals for public impact.
Inclusive | Strategic | 8+ years | Visual Communication
Communication Design
Clear communication through thoughtful design.
This section showcases promotional posters, infographics, brochures, and reports designed to deliver structured information in engaging and accessible ways — across both print and digital platforms.
1. HomeStars
Reno Report
A digital publication was designed with structured layouts and compelling visuals to help users navigate large amounts of information without losing interest. Key infographics followed brand guidelines while ensuring clarity and accessibility.
2. Research
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Conducted a full content audit of the existing report
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Referenced additional materials: CREA, Canadian City Reports, CBC, NYTimes, Global News
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Studied UX patterns of public service websites: Service Canada, Ontario.ca, CREA
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Researched real user behaviors and information needs via forums, Reddit, and FAQ sections
1. Problem Definition
The original Canada-wide renovation report was published in static PDF format, lacking accessibility and visual structure. The dense content and technical language made it difficult for the general public to understand or use. It also lacked mobile optimization and visual aids, creating major usability barriers.
3. Insights
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The report needs a clear visual hierarchy and digestible structure
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Users benefit from scannable visuals such as diagrams, icons, and summary blocks
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Long-form text should be broken down into expandable summaries and modular sections
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Friendly and conversational tone increases trust and accessibility for everyday citizens
4. Design Solutions
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Reorganized content into a “summary-first” expandable layout (e.g., accordion/toggle sections)
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Developed icon-based navigation for scannability and orientation
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Designed separate user flows based on goals: applying for permits, planning renovations, researching market trends
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Created responsive designs for both desktop and mobile formats
5. Outcome & Feedback
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Final design supports both digital and printable formats
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Hypothetical user testing (scenario-based) showed significant improvement in information discovery and comprehension
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Can be applied as a future template for municipal or government document redesigns across Canada
Email Template
Email banners were created to match each campaign's message and tone, using abstract compositions to add visual interest while supporting readability.
Infographic
Infographics were designed to visualize key findings and homeowner insights for HomeStars’ annual renovation reports and marketing materials. Data was presented in a structured, accessible way — balancing brand colours with easy-to-read charts, icons, and visual cues. The goal was to make complex information engaging and digestible for a broad audience. These graphics were used across brochures, social assets, and digital campaigns.
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2. Kudos
Created promotional posters, brochures, and badges for Kudos, an employee recognition platform. These materials were designed to help client organizations clearly communicate their recognition programs and increase internal engagement. With structured layouts and accessible visuals, each piece balanced brand consistency with clarity—ensuring usability across both print and digital formats.
Brochure Design
Designed brochures for trade shows and sales outreach, highlighting Kudos’ platform features and client success stories in a clear, branded layout.
Kudos Workplace Engagement Materials
Created promotional posters and badge sets to encourage employee recognition across client workplaces. Designed to be cheerful and versatile while staying consistent with Kudos’ brand identity.
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3. Younsei University Fundraise Video
Developed a motion graphic video for Yonsei University’s fundraising campaign, highlighting its legacy, present growth, and future vision. The animation was used during the university's major events to inspire alumni engagement and donation. The narrative-driven visual approach balanced institutional pride with emotional resonance. Clean transitions and symbolic visuals helped communicate complex timelines in a clear and accessible way.
finelight.info